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German town issues own coins to lure shoppers away from big chain stores
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German town issues own coins to lure shoppers away from big chain stores
On 21 Jan 2006 06:54:23 -0800, "stonej"
stated: http://www.dw-world.de/dw/article/0,...859440,00.html Those are pretty cool. I was amazed at how insanely packed the malls were in Germany. It made the crows at the Mall of America durng Christmas season look quaint. Meanwhile here in trhe frozen North they are building outdoor "California" style malls. |
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German town issues own coins to lure shoppers away from big chainstores
Jorg Lueke wrote:
On 21 Jan 2006 06:54:23 -0800, "stonej" stated: http://www.dw-world.de/dw/article/0,...859440,00.html Those are pretty cool. I was amazed at how insanely packed the malls were in Germany. It made the crows at the Mall of America durng Christmas season look quaint. Denser populations, less space to shop. I don't think those coins will do any good. The city I once lived in tried it and it failed miserably. People flock to malls because of parking, close proximity of all the shops they wish to visit and often lower prices. Meanwhile here in trhe frozen North they are building outdoor "California" style malls. There's many malls out here in California, which style are they talking about? The Del Monte Shopping center is a nuisance. |
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German town issues own coins to lure shoppers away from big chainstores
stonej wrote:
Meanwhile here in trhe frozen North they are building outdoor "California" style malls. The traditional enclosed mall is losing favor in the US. The trend in retailing is now the outdoor mall with more trendy and upscale shops, parking and landscaping in the middle area with stores and restaurants around the perimeter and a limited number of stores in the center area. Yeah. I hate em. I'll take the enclosed mall, thanks. |
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German town issues own coins to lure shoppers away from big chain stores
Meanwhile here in trhe frozen North they are building outdoor
"California" style malls. The traditional enclosed mall is losing favor in the US. The trend in retailing is now the outdoor mall with more trendy and upscale shops, parking and landscaping in the middle area with stores and restaurants around the perimeter and a limited number of stores in the center area. |
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German town issues own coins to lure shoppers away from big chain stores
People flock to malls because of parking, close proximity of all the
shops they wish to visit and often lower prices. None of the malls I have been to have "often lower prices." The rent in those places can bankrupt an ordinary business. That's why you never see coin dealers in malls (one exception - Jack Beymer). Regards, Tom |
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German town issues own coins to lure shoppers away from big chainstores
winwin wrote:
People flock to malls because of parking, close proximity of all the shops they wish to visit and often lower prices. None of the malls I have been to have "often lower prices." The rent in those places can bankrupt an ordinary business. That's why you never see coin dealers in malls (one exception - Jack Beymer). Regards, Tom Anchor stores, like Target, Sears and Penneys often beat the Mom & Pop local shops in old downtowns. I'll agree with you on Boutique's, which typically specialize in spendy trendy fashions. What makes a store work in a mall, though is usually volume. |
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German town issues own coins to lure shoppers away from big chain stores
The way it usually works at your average enclosed mall (and probably
the outdoor ones as well) is they charge a rent and the stores also have to give a percentage of the store profits to the mall owner as well as part of the arrangement. The stores have to meet these % requirements of the store profits which fall into a certain dollar range. If they fail to meet the requirements the store can close if the mall owner loses patience or decides another store will do better. This is one reason that there seems to be such a high turnover of stores at your average mall - they fail to meet the percentage requirements of the store profits equaling X amount of money demanded by the mall owner. |
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German town issues own coins to lure shoppers away from big chain stores
Jorg Lueke wrote:
http://www.dw-world.de/dw/article/0,...859440,00.html Those are pretty cool. I was amazed at how insanely packed the malls were in Germany. It made the crows at the Mall of America durng Christmas season look quaint. Keep in mind that in Germany you cannot do "wekend shopping" like you can in most parts of the US. Most stores here in DE have to close at 20h (8 pm) Mon-Sat by law, and stay closed all day on Sundays. Smaller stores, or those in small towns, will often close much earlier. (Which is why many gas stations in Germany look like small supermarkets, and why train stations and airports are frequented by "passengers" that have no intention to take a train or get a flight g.) As for the "Barni" tokens, well, they are nice. But the idea of local money has been tried out many times before, and has more or less failed so far. Here in Düsseldorf we have a local "currency" called Rheingold - all paper, but the "notes" are designed quite nicely. http://www.rheingoldregio.de/index.php?seite=infos The concept of the Barni is a slightly different one (they are used as "rewards" for downtown shoppers) but still, the problem is that, if you have a shopping center/mall outside the inner city, with free parking, low prices and one store next to the other, people may rather go there. Christian |
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