Target group for Barbie collectors

Hi!

I am developing a marketing research about Barbie products and need
to know what´s the market segment for Barbie collectors. That´s it the
average age, male of female, etc.. does anyone know? Thanks in
advance.

Ricardo M

Dear Ricardo,
I can only talk for myself,the average age for Barbie Collectors is the
age group between the age of 40-50 maybe 60's,mostly female.That was the
most introduced toy of our times geared toward girls. You might want to
write mattel at barbie.com to see if they can help you to a few site of
interest .
Barbara

Ricardo M. wrote:
Hi!

I am developing a marketing research about Barbie products and need
to know what´s the market segment for Barbie collectors. That´s it the
average age, male of female, etc.. does anyone know? Thanks in
advance.

Ricardo M

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