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Clear Channel
Today's radio news (you know, the three or four buttons next to the "tape"
button on your player): Radio stations are progressively losing advertising revenue to online and satellite competitors; Clear Channel has lost 60% of its market value since 2000. It plans to sell 448 radio stations located outside the Top 100 U.S. media markets as well as its 42-station television station group. The sale, which it expects to finish by the end of the second quarter, does not depend on the larger deal going through. Clear Channel agrees to $18.7 billion sale By Megan Davies Reuters Thursday, November 16, 2006; 11:15 AM NEW YORK (Reuters) - Clear Channel Communications Inc. (CCU.N), the No. 1 U.S. radio station operator, said on Thursday it would be acquired by private equity firms Thomas H. Lee Partners (THL.UL), Bain Capital and the company's founding Mays family for nearly $19 billion. Clear Channel, which operates 1,100 radio stations, is selling at a time when the radio advertising market is weak, and listeners are migrating to digital music, Internet media and satellite radio, hurting radio broadcasters. snip "The only thing that can be a concern is that Thomas Lee is involved in a lot of other media properties so closing could take longer than expected. I can't imagine that they didn't vet this with regulators though," Bank said. Thomas H. Lee was part of a consortium that bought Univision Communications Inc. (UVN.N) in September for more than $12 billion. snip Clear Channel, which also owns a majority stake in outdoor advertising group Clear Channel Outdoor Holdings Inc. (CCO.N), has been evaluating alternatives for its business. It hired investment bank Goldman Sachs as an adviser. The deal does not include a provision for taking Clear Channel Outdoor private or selling it to another buyer, the company said. It does, however, plan to sell 448 radio stations located outside the Top 100 U.S. media markets as well as its 42-station television station group. The sale, which it expects to finish by the end of the second quarter, does not depend on the larger deal going through, it said. Partnership snip Clear Channel also owns Premiere Radio Networks, which syndicates the Rush Limbaugh, Dr. Laura Schlessinger, Jim Rome and Ryan Seacrest radio programs to over 5,000 stations. |
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Clear Channel
On Thu, 16 Nov 2006 20:36:29 GMT, "William W Western"
wrote: Radio stations are progressively losing advertising revenue to online and satellite competitors; Clear Channel has lost 60% of its market value since 2000. It plans to sell 448 radio stations located outside the Top 100 U.S. media markets as well as its 42-station television station group. The sale, which it expects to finish by the end of the second quarter, does not depend on the larger deal going through.snip This is a blessing in disguise if there ever was one. Since the gobbling up of medium and small market broadcast outlets by corporate goon squads like Infinity (now CBS) and the soon-to-be-merged Clear Channel, the quality and diversity of programming has suffered greatly. The recent "rebranding" of Infinity properties back to the CBS Radio name portended some changes in philosophy for certain, none of which exhibited the quality of CBS radio outlets during the great Paley years. Clear Channel was the only competitor of note on a nationwide basis, and the end result was the same for both...homogenized pablum-like programming, lack of local relevance, a "canned" sound owing to the dictum that all stations be automated using "canned" programming, and on and on. What the selloff means is that local and regional broadcasters will again take control in all but the largest markets, which is exactly the way it was before the two goon squads came in and bought everything they could get their hands on. I see this as a positive, not a negative, as there will be independent outlets for news and local content once more. Already, Clear Channel dumped one of my local AM/FM twins, and the increase in better programming and local news content increased markedly. Where the corporations always screw up in medium and small markets is advertising targeting and sales. Like the railroads these days, they seem to feel that, if advertisers want to advertise with them, they will come to their door and make and order. CBS and Infinity do NOT want to have sales people on their local staff to "drum up" ad business, much like the railroads, starting in the '70s, got rid of all their "drummers" that got carload-at-a-time business. The results were the same...local inrelevance and dependance on huge, nationwide accounts. This model might work well for huge radio markets like Los Angeles and New York, but does not work for anywhere smaller. Local advertisers have to be sought out, not the other way around. A locally managed and staffed broadcast company can do that...a huge conglomerate bent on relentlessly cost cutting and bottom line focus can not. In a broad historical sense, radio has been losing market share, especially on the MW band, since the advent of playable musical media in the '60s...the 8 track and later, cassette, and now, the CD and mp3. Once 8 track and cassette sales and players to play them started to become the norm, many large ad houses started not to buy huge blocks of air time from stations everywhere, causing a slow depreciation of "card prices." MW was hit with a double whammy, with the introduction of factory and aftermarket FM receivers for cars circa 1964 Once MW stations were hit with, not only better sounding musical program material from 8 tracks and cassettes, but also from MPX FM stereo, ad card prices for them plummeted until the only media content was wacko talk shows. That's how the whole right wing wacko radio movement got started, and it was mainly because broadcast time on the MW band was dirt cheap, as was the advertising time. While HD-R provides some hope for MW, I don't think it'll ever recover as a musical medium with commercial ad support. FM will become more localized and have more programming lattitude. The forebear of this is what CBS is now trying with its "Jack" format..."we play what we want," a departure from highly homogenized, one-size-fits-all programming. What started that was a guy who has owned an FM license since the '50s and, as a hobby, spends his days spinning records and tapes that he wants to play at any given time. Although the station is basically a non-profit operation, CBS execs got upbraided when they found out this "home spun" format bested them in the small market Arbitrons. Still, such localized and 'free form' programming goes against the conventional wisdom of US corporate management, which demands tight centralized control and cheapness of operation. One thing's for sure...radio on both bands will be a lot different from here on out. One bad thing for the right wing loonies is that Clear Channel owns and distributes some of their heroes' programs, such as Rush Limbaugh and "Doctor" Laura Schlesinger. Once small and medium market outlets are cast off, these shows, which have been steadily dropping in ratings, could wind up losing even more exposure. |
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