I think a lot of it has to do with folks not wanting to waste space in
their auction's description. Since they listed everything in the
description that needs to be listed, they simply insert a "wow" hoping
that it will make the difference.
Follow this link and you will see that not everything with the word
"wow" in it is junk.
http://tinyurl.com/3x5pf
There are some real jewels in there. Automatically ignoring auctions
with the word "wow" might not be a good idea.
- Rick
Needs More Cow Bell